PRODUCT

KENNETH COLE GENTLE SOULS

At Kenneth Cole Productions I assisted in the design and development for Gentle Souls along with some support with KCNY and KCNY Reaction during COVID-19. The Gentle Souls product was focused on sustainability and leather products focused on comfort and quality.

FORTUNE FOOTWEAR / (EXPRESS, CROWN & IVY, WONDERLY BRANDS)

I worked on multiple brands at this company and traveled to Europe and Australia for inspirational buying trips. My primary account was Express, where I had the privilege of collaborating with Brian Atwood during his year as creative director. I also managed two private-label brands for a major department store, exceeding expectations with over a $1 million growth in the brands in my first season of development. My role emphasized cost efficiency and being early to market with emerging trends.

KARL LAGERFELD PARIS

I had the opportunity to learn from industry leaders and expand my expertise by travelling to Dongguan, China to meet our suppliers and teams. After relocating to Australia for personal reasons, I left the role with valuable experience and knowledge gained during my time there.

HUSH PUPPIES AUSTRALIA

As I started my maternity cover role in August the product I have designed will be hitting the market starting in July. We work end-to-end opening new tooling for a wider fit in our lasts, creating concepts, sketching, costing and negotiating to hit target margins, while keeping the process organised and on track with the critical path.

With an evolving brand strategy we have been challenged to modernize the product range for a wider audience while focusing on style and comfort first.